Pilot campaigns now open in Sydney
Outdoor advertising that moves with the city.
COA puts compact, high-brightness screens inside the rear windscreens of everyday cars. Your ad travels the streets, precincts and events your customers are already in, at the times you choose.
A billboard waits for people to pass. COA goes to them.
Instead of buying one fixed site, you build visibility across the journeys, neighbourhoods and moments that matter to your brand, from the commute to match day.
Moves with the city
Your message travels real streets every day instead of sitting at one address.
Relevant to the moment
Plan around places, times of day and events, so the ad lands when people can act on it.
Adds a new layer to your plan
Runs alongside your existing outdoor, digital and social, reaching people between screens.
Start small, scale up
Test a focused pilot against one brief, then expand as the network grows.
WAYS TO BUY
Choose where and when your brand shows up.
Your creative plays when host cars are inside the areas and time windows you pick. Combine them to fit the brief.
01
Everyday journeys
Ride along commuter corridors and daily routines to build repeat exposure across the week.
Example: a gym runs weekdays 6 to 9am on the main routes into the city.
02
Local precincts
Concentrate your presence around a high street, shopping centre or business district.
Example: a retailer owns the streets outside its flagship store for a launch weekend.
03
Targeted times
Only pay for the hours that matter: breakfast, lunch, the drive home or the weekend.
Example: a bank runs only in CBD peak hours, when office workers are on the move.
04
Major events
Be on the road around stadiums, festivals and concerts, before the gates open and after they close.
Example: a sponsor takes over every screen around the stadium precinct on match night.
Concept visuals. Brands shown are placeholders.
THE FORMAT
Bright, static and built for a glance.
This is real footage from a pilot car. Watch the screen switch between advertisers as it drives.
A COA screen on a pilot car in the Eastern Suburbs of Sydney. The creative changes on its own schedule, with no one touching the car.
PILOT PROGRAM
Be one of the first brands on the road.
We’re taking a small number of pilot partners in [CITY]. Pilot pricing is fixed, and you help shape how the network grows.
[X] cars for [X] weeks
Areas and time windows planned to your brief
Artwork check and resize included
End-of-campaign report
Pilots from [$PRICE] + GST
We reply within [X] business days. Prefer email? contact@adxt.com.au
Questions advertisers ask